A good mailing list can make or break a business.
Your mailing list is a digital black book of prospects you can contact when you have a new product.
It saves you a lot of effort to market to your existing list of prospects vs finding new ones each time.
By offering a relevant download on your website, you can build a list of targeted prospects that are interested in your offer.
Let’s take a look at a very good example — apple.com.
When you download the free iTunes and QuickTime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!
Your offer doesn’t have to be a “heavyweight” download like the behemoth, apple.
You can attract prospects equally well with some quality freebies such as a simple report, eBook, info-graphic, and so on.
The important thing is that your download offers enough value for the prospect to be willing to trade his/her email address to get it.
However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects.
You will have to do some homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website/social media.
Preferably, dedicate a page to it and link to that page from every other page of your website/social.
That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!
Also, putting a little effort into promoting your download can multiply your efforts tenfold.
Explain and elaborate on the values of the download, and how your visitors would benefit from downloading it.
You might wonder, “Why would anyone want to pass on a freebie?” but most of your visitors will be too lazy to take on the extra effort to download it because most of their downloads just sit on the hard-drive collecting virtual dust.
It is hence important to show your visitors why they should download your freebie.