Koko Road
Services
Project Approach
This section outlines the step-by-step strategy developed for each client project, detailing the key phases required to bring their vision to life— from concept and design to execution and final delivery.
Koko Road Event Development
Problem: Koko Road had no previous online presence or brand recognition, which made it difficult to establish a strong community following or facilitate table reservations.
Solution: Developed a branded one-page website with a pop-up contact form, keeping users on the page and simplifying conversions. This design approach streamlined the sign-up process, resulting in a sellout of all available tables for three consecutive years.
Marketing & Audience Growth
Problem: Limited reach and low visibility led to challenges in attracting new attendees and creating a loyal following.
Solution: Leveraged a multi-channel marketing strategy including Instagram ads, a radio campaign with a local station, and flyers in key local businesses. This consistent, broad outreach has grown event attendance and interest, increasing turnout each year.
Event Success & Waitlist Demand
Problem: High demand now exceeds available tables, creating the need for better attendee management.
Solution: Thanks to the website’s effectiveness and ongoing marketing efforts, Koko Road has achieved a growing number of yearly sign-ups, resulting in a waitlist system for tables to manage demand and ensure strong engagement year-round.
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