Vobarista
Services
Project Approach
This section outlines the step-by-step strategy developed for each client project, detailing the key phases required to bring their vision to life— from concept and design to execution and final delivery.
Brand Identity Development
Problem: Vobarista lacked a defined brand identity, making it difficult to connect with their target young student demographic and stand out in a competitive market.
Solution: Developed a brand strategy with a logo, color palette, and typography that conveys freshness, energy, and approachability. This cohesive identity appeals to students and establishes Vobarista as a trendy, accessible spot.
Website Creation
Problem: Vobarista needed an online presence to share its menu and specials and engage with customers regularly.
Solution: Built a responsive, user-friendly website that showcases the menu, store details, and daily specials. Online ordering and regular updates were integrated to encourage repeat visits, boosting customer engagement and convenience.
Visual Content Production
Problem: Vobarista had no visual assets to promote its offerings or atmosphere, which are key to attracting a young, social audience.
Solution: Captured high-quality photos of menu items and interiors, reflecting the inviting atmosphere. Consistently applied visuals across the website, social media, and gift card (Gutschein) designs to build strong brand awareness and foster community interaction.
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